Opinion
8
The Time-Suck Era of AI Is Ending. Design Decides What Comes Next.
/ Four years and hundreds of billions a year in, daily life outside tech is unchanged. The shift from impressive to useful is a design problem, not a model one. Arpy Dragffy | 3w ago
Your Approvals Are Teaching AI to Skip You
/ We were sold the centaur and built its opposite. How AI implementation went backwards — and how researchers and strategists turn it around. Brittany Hobbs | 4w ago
Search is the use case that every business should be focused on solving with AI
/ AI didn't invent people's preference for search — it proved how badly businesses have neglected it. Fixing search is the highest-leverage AI bet most companies aren't making. Arpy Dragffy | 3mo ago
The 100x Performer Is Real. So Is the Market It Requires Everyone Else to Lose.
/ Silicon Valley's restructuring ideology isn't a talent strategy. It is a capital strategy narrated as one — and the hiring environment it creates is a problem even for the people positioned to win it. Arpy Dragffy | 4mo ago
The Cognitive Shift Every UX Researcher Needs to Make
/ And why having the tools is the easy part Brittany Hobbs | 5mo ago
Silicon Valley's AI Is Repeating the Social Media Mistake
/ The Verge's 'Brain rot' series named Silicon Valley's disconnection from reality. The deeper problem is a governing ideology that has no working model of the social human, and the data on what that produces is already in. Arpy Dragffy | 5mo ago
The Free Ride Is Over: AI Economics Is Now Your Most Important Strategy Decision
/ Three years of subsidised tokens taught us to build without counting the cost. The bills are landing now. Arpy Dragffy | 5mo ago
Will Claude Design Replace Figma? Why the Source of Truth for Design Matters More Than Generation
/ Claude Design, Galileo, v0, Bolt, Lovable — five tools can now generate what used to require a designer. That doesn't kill Figma. It makes Figma's real job urgent. Arpy Dragffy | 5mo ago