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Prove impact. Improve impact. Scale impact.

Follow the Product Impact Podcast to learn frameworks and strategies to ensure your product is delivering impact to users, teams, businesses, and communities. We investigate enterprise adoption and highlight builders/startups disrupting value creation.

Product Impact Podcast Episodes

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Arpy Dragffy

Arpy Dragffy

Host

Strategist with 20 years of experience leading digital experience innovations across tech, healthcare, education, entertainment. and commerce. He’s trusted by leaders to prioritize AI roadmaps, sharpen positioning, and reignite growth through business strategy, competitive analysis, ideation, feature definition.

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Brittany Hobbs

Brittany Hobbs

Host

Career researcher working at the forefront of behavioural science, UX, and AI. Over the past two decades she has led digital transformation and UX strategy projects for Spotify, BBVA, Google, Mozilla, Government of Canada, and many more. Her focus is measuring AI’s impact and identifying barriers to adoption in enterprise orgs.

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AI Strategy & Value Creation

Your AI Product Is Silently Failing. Here's The Evidence and Why UX Researchers Will Become More Valuable.

Evals are no longer enough. Mounting evidence is proving that a model's intelligence and your engineer team's expertise won't be enough to counter the behavioural layer failure happening silently.

Jul 24, 2026

Why you're spending so much time botsitting

Data proves what you've been feeling: AI boosts productivity by trapping us in a horrible relationship with AI

Jul 3, 2026

AI is Convincing Employers That You Should Be 100x Productive

Learn how to master agents and you'll get paid massively. It will also feel a lot like the Hunger Games.

Jun 11, 2026

Build the Context Layer Before the Agent

Enterprises are betting that context graphs, AI orchestration, and org redesign are the path to consistent ROI. Atlassian has three years of data on what that actually requires. Most organizations are

May 21, 2026

Governance, Context, and the Org-Design Reckoning

Why AI keeps underdelivering — and what the companies actually getting results are doing differently

May 12, 2026

The Most Important Data Points in AI Right Now

What the Stanford AI Index, token economics, Apple's CEO choice, and a week of security breaches are telling us about where AI value actually lives

Apr 29, 2026

Orchestration Is the AI Unlock Your Stack Is Missing

Why the next order of magnitude comes from composing capabilities, not bigger models

Apr 21, 2026

Your AI Competitive Advantage Isn't Speed — It's Originality

How to build AI into your product and team without losing the thinking that makes you win

Apr 6, 2026

“Great episode! Thoroughly enjoyed it! Learned a lot and very inspirational! Thank you”

“Thank you for the sanity. I am a data scientist and the hype is completely out of control in my field. I have been pushing hard in my professional communities that we need to be more honest about the capabilities and limitations of LLMs”

“Great episode. I love the show and always have great takeaways that help me. Big thank you to the team that makes this happen”

About Product
Impact Podcast

What is the focus of the Product Impact Podcast? +

Started in 2023, this podcast focuses on three core areas: (1) Measuring the impact of AI-powered products — providing frameworks and strategies for measuring impact. (2) Scaling the impact of AI-powered products — optimizing leverage to deliver more impact. (3) Overcoming adoption barriers — highlighting strategies used by the world’s leading orgs to scale value and impact.

What types of guests is the Product Impact Podcast looking for? +

Our focus is highly strategic and pragmatic. We want business, product, design, and research leaders who can unpack the uncomfortable truths about delivering impact at scale. We are seeking dedicated academics and thought leaders who challenge the status quo on how to measure and improve impact delivery.

Why did Design of AI podcast rebrand to Product Impact Podcast? +

We started the Design of AI podcast at the end of 2023 at a time when GenAI was a black box of possibilities. Our focus was to help people working in tech navigate a great time of change. We’ve now moved into the next era of AI — scaling value. Where season one was focused on explaining AI and how roles will change, season 2 focuses on how to measure impact and how to scale impact.